Social media, learning, networking and promotion opportunities for tennis coaches


  • Mauricio Cordova



social media, promotion, new technologies, career development


This article examines three trends that will shape the future of social media. From these innovations, five practical tools addressed to coaches with little experience in the use of social media are proposed. These resources are focused on the promotion of clubs or academies and professional career development through networking and self-learning. The latest innovations and trends in social media will be explored and from this, five recommendations for utilisation by tennis coaches will be proposed.


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How to Cite

Cordova, M. (2016). Social media, learning, networking and promotion opportunities for tennis coaches. ITF Coaching & Sport Science Review, 24(68), 6–8.