Marketing and Communication Applied to Tennis Organisations
DOI:
https://doi.org/10.52383/itfcoaching.v22i63.509Keywords:
Media, Sponsor, PromotionAbstract
This article intends to help coaches, club managers, schools and federations to become aware of the role of the media in the success or failure of an event in a player´s career. It presents some considerations and suggestions within the framework of a communication plan that are considered essential to reach the expected targets.
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References
Gázquez, J. (2014). Comunicación y marketing aplicado a clubes y escuelas de tenis. VII Jornadas técnicas de actualización, RFET- FCT, Barcelona.
Mediavilla, G. (2001). La comunicación corporativa en el deporte: cómo organizar y gestionar la imagen de una empresa, institución o evento deportivo. Editorial Gymnos. Madrid.
Olabe, F. (2009). La comunicación no convencional en los clubes de fútbol. Pensar la Publicidad, vol. III, nº 1, 121-138.
Sotelo, J. (2012). Deporte y social media: el caso de la Primera División del fútbol español. Historia y Comunicación Social Vol. 17. 217-230. DOI: https://doi.org/10.5209/rev_HICS.2012.v17.40607
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Copyright (c) 2014 Jordi Gázquez
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