Customer Service Within the Tennis Industry

Authors

  • Mark Tennant
  • Abbie Probert

DOI:

https://doi.org/10.52383/itfcoaching.v22i64.523

Keywords:

Customer retention, Customer service, Relationships, Tennis industry

Abstract

In the leisure industry customer service is a vital part of generating new business and retaining existing customers. Tennis organisations and teaching professionals are key components in delivering and promoting quality customer service within the tennis industry. Customer service can be achieved in several ways both on court and off court and is fundamental to the growth and success of an organisation.

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References

Crompton, J. L., MacKay, K. I., & Fesenmaier, D. R. (1991). Identifying dimensions of service quality in public recreation. Journal of Park and Recreation Administration, 9:15-27.

Fulford, M. D., & Enz, C, A. (1995). The Impact of Empowerment on Service Employees. Journal of Managerial Issues Vol. 7, No. 2, 161-175

Martin N. (2010). The Marketing Handbook for Sports and Fitness professionals. Bloomsbury Publishing PLC, United Kingdom

Schmitt, B. H., (2003) Customer Experience Management: A revolutionary Approach to connecting with your customers. John Wiley & Sons, Inc., New Jersey.

Tennant, M (2014) Personal communication.

Yong, J. K., & Pastore, D, L. (2005). Hierarchical Model of Service Quality for the Recreational Sport Industry. A Sport Marketing Quarterly, 14:84-97

Zeithaml, V. A., & Bitner, M. J. (2003). Services Marketing: Integrating Customer Focus Across the Firm. New York: McGraw-Hill

Published

2014-12-31

How to Cite

Tennant , M., & Probert, A. (2014). Customer Service Within the Tennis Industry. ITF Coaching & Sport Science Review, 22(64), 28–30. https://doi.org/10.52383/itfcoaching.v22i64.523

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