AAT Community: growing participation based on information

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DOI:

https://doi.org/10.52383/itfcoaching.v32i93.600

Keywords:

information, participation, argentine tennis, community

Abstract

This article attempts to synthesise the importance of information-based management, showing the key findings of a study conducted in Argentina by the ITF and the decisions taken accordingly to strengthen the action plans of the "AAT Community" programme, a strategic pillar of the Argentine Tennis Association that seeks to increase participation in this discipline, as part of the ITF's Global 30x30 strategy.

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References

Buszard, T., Oppici L., Westerbeek, H., Farrow, D. (2020). Implementation of a modified sport programme to increase participation: Key stakeholder perspectives, Journal of Sports Sciences. DOI: 10.1080/02640414.2020.1737370

Casper, J., Gray, D., Stellino, M. (2007). A Sport Commitment Model Perspective on Adult Tennis Players' Participation Frequency and Purchase Intention. Sport Management Review. North Carolina State University and University of Northern Colorado.

Davenport, T., & Prusak, L. (1998). Working Knowledge: How Organizations Manage What They Know. Ubiquity.

Legg E., Wells M., Newland A., Tanner, P. (2017) Exploring sense of community in adult recreational tennis, World Leisure Journal, 59:1, 39-53, DOI: 10.1080/16078055.2016.1277611

Manija et, a. J. (2011). Big Data: The Next Frontier for Innovation, Competition, and Productivity. San Francisco: McKinsey Global Institute.

Vail, S. (2007). Community Development and Sport Participation Journal of Sport Management, 2007, 21, 571-596. Human Kinetics, Inc. York University

YouGov. (2024). ITF Consumer Research: Growing Participation in Argentina. Londres: ITF.

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Published

2024-09-03

How to Cite

Gonzalez, A., & Brum, G. (2024). AAT Community: growing participation based on information. ITF Coaching & Sport Science Review, 32(93), 51–54. https://doi.org/10.52383/itfcoaching.v32i93.600

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Articles