TY - JOUR AU - Morris, Craig AU - Davies, Karl PY - 2018/12/31 Y2 - 2024/03/29 TI - Net Generation: A generation of innovation JF - ITF Coaching & Sport Science Review JA - ITF Co. & Sp. Sc. Rev. VL - 26 IS - 76 SE - Articles DO - 10.52383/itfcoaching.v26i76.161 UR - https://itfcoachingreview.com/index.php/journal/article/view/161 SP - 23-27 AB - <p><span class="fontstyle0">The status of youth sport in the USA has been in a gradual downturn over the past decade which has resulted in kids not getting the appropriate amount of physical activity. The USTA has recently created Net Generation, a new youth brand, to join other Sporting National Governing Bodies in attracting and retaining more youth and to get them playing sports for a lifetime. Net Generation was created with an American (Athletic) Development Model in mind that conforms to seven participatory principles.</span> </p> ER -