Personal Branding for tennis coaches


  • Youvale van Dijk



personal branding, career, digital channels, social media


This article identifies the need for personal branding in one’s career – a phenomenon that has gained importance in recent years. By establishing a personal brand coaches are able to differentiate themselves. Four key steps in establishing a personal brand are identified: self-assessment, creating one’s personal brand, marketing one’s personal brand, and evaluation and adjustment. In addition, the role digital media channels can play in the process is discussed.


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How to Cite

van Dijk, Y. (2015). Personal Branding for tennis coaches. ITF Coaching & Sport Science Review, 23(65), 12–14.