A sponsorship game plan for tennis players
DOI:
https://doi.org/10.52383/itfcoaching.v24i70.213Keywords:
Sponsorship, financing, new media, crowdfundingAbstract
Various factors are of importance to the ultimate success of a tennis player’s career. Apart from technical, tactical, mental and physical abilities, athletes require access to certain resources to fulfil their potential. Entering sponsorship agreements is often essential in realising access to these resources. This article reviews some basic concepts that tennis coaches, supporting team members and players could use to realise successful sponsorship deals.
Downloads
References
Colijn, J., & Kok, R. (2009). Sportsponsoring. Pearson Prentice Hall. Cornwell, T. B., & Kwak, D. H. (2015). Sponsorship-linked marketing: Introduction to topics. Journal of Sport Management, 29(2), 133-
https://doi.org/10.1123/JSM.2015-0055
Freedman, D.M. & Nutting, M.R. (2015). A Brief History OfCrowdfunding. Including Rewards, Donation, Debt, and Equity Platforms in the USA [PDF]. Retrieved from http://freedman- chicago.com/ec4i/History-of-Crowdfunding.pdf
IEG (2015). IEG's GUIDE TO SPONSORSHIP. Everything you need to know about sports, arts, event, entertainment and cause marketing [PDF]. Retrieved from http://www.sponsorship.com/ IEG/files/59/59ada496-cd2c-4ac2-9382-060d86fcbdc4.pdf
Irwin, R. L., & Sutton, W. A. (1994). Sport sponsorship objectives: An analysis of their relative importance for major corporate sponsors. European Journal of Sport Management, 1(2), 93-101.
ITF (2014). ITF Pro Circuit review Stage One: Data Analysis [PDF]. Retrieved from http://www.itftennis.com/ media/194256/194256.pdf
Lagae, W. (2013). Sportsponsoring activeren! Het basisboek sportsponsoring. Arko Sports Media.
Van Dijk, Y. (2015). Personal branding for tennis coaches. ITF Coaching & Sport Science Review, 65, 10-11
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Youvale van Dijk
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License 4.0 that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
