The junior coach tournament attendance dilemma: How willing are parents to pay coaches to attend matches?
DOI:
https://doi.org/10.52383/itfcoaching.v29i84.203Keywords:
willingness to pay, parents, coaches, tournament attendanceAbstract
Many tennis coaches are paid by the hour. Unfortunately, this pay structure can contribute to poor coach attendance at tournaments. This study sought to determine whether parents would be willing to pay coaches to attend tournaments. Findings show a willingness on the behalf of parents to pay. This has implications for how coaches may reduce the financial burden of forgoing a weekend’s coaching, while potentially enhancing athlete development.
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