Make the media your ally
DOI:
https://doi.org/10.52383/itfcoaching.v25i73.298Keywords:
Media, communication, informationAbstract
This paper provides an overview of key considerations for working with the media. While enormous potential exists to reach and build relationships with players and other stakeholders, coaches should be mindful of the risks associated with inaccurate and disparaging communications.
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References
Matthews, R. (2015). How to work with the media. InPsych, 37(4), 36.
Shoemaker, S.T., and Ashburn, M.A. (2000). The legal implications of healthcare communications: What every pain physician needs to know. Pain medicine, (1), 89-95. https://doi.org/10.1046/j.1526-4637.2000.99108.x
Wang, Y., and Zhou, S. (2015). How do sports organisations use social media to build relationships. A content analysis of NBA clubs twitter use. International Journal of Sport Communication, 8, 133-148. https://doi.org/10.1123/ijsc.2014-0083
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Copyright (c) 2017 Janet Young, Kerryn Pratt
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