Storytelling and tennis: coaching, marketing and selling the game
DOI:
https://doi.org/10.52383/itfcoaching.v31i89.376Keywords:
Communication, Narrative, Tales, ManagementAbstract
Storytelling, understood as the art of sharing stories that support a certain narrative, has evolved into an extremely useful tool for conveying the message appropriate to a given purpose. It is used by organisations and individuals and applied to many contexts that range from politics to business, arts, or sports. The purpose of this article is to reflect on the main characteristics of this phenomena including its definition, importance, origin, evolution but, most importantly, its application to different tennis contexts.
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