Tennis teaching as business: coaches as creators of added value


  • Andrés Crespo Dualde Tennis Federation of the Valencian Community



marketing, promotion, business, economy


The objective of this article is to promote tennis and tennis teaching as a business, and share some strategies that coaches can use to add value to the services and products they provide. In short, it presents four main areas in which coaches may add significant value for their clients: service quality; variety in the tools used; interaction with clients; and, adaptation of services to clients.


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How to Cite

Crespo Dualde , A. . (2020). Tennis teaching as business: coaches as creators of added value. ITF Coaching & Sport Science Review, 28(80), 35–37.