Editorial
Keywords:
Marketing, Sponsorship Basics, Generations of today, Profitable tennis businessAbstract
This issue of ITF Coaching & Sport Science Review is a monographic edition which is devoted to the “Business of Tennis”. In preparing this issue we have collated articles from tennis experts and entrepreneurs who are at the forefront of tennis marketing and features best business practices used in tennis throughout the world. Articles include “Fundamentals of Tennis Sponsorship” from the ITF Commercial Department, “Marketing to the Generations of Today” by Travis Atkinson of Tennis Australia and “Running a Profitable Tennis Business” by Mark Tennant and Richard Marklow. All great articles to help a coach or association promote tennis, improve their business, and increase tennis participation.
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Copyright (c) 2009 Dave Miley, Miguel Crespo, Scott Over
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