Net Generation: A generation of innovation


  • Craig Morris
  • Karl Davies



physical activity, youth brand, Net Generation, sport sampling, early specialization


The status of youth sport in the USA has been in a gradual downturn over the past decade which has resulted in kids not getting the appropriate amount of physical activity. The USTA has recently created Net Generation, a new youth brand, to join other Sporting National Governing Bodies in attracting and retaining more youth and to get them playing sports for a lifetime. Net Generation was created with an American (Athletic) Development Model in mind that conforms to seven participatory principles.


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How to Cite

Morris, C., & Davies, K. (2018). Net Generation: A generation of innovation. ITF Coaching & Sport Science Review, 26(76), 23–27.