Net Generation: A generation of innovation
DOI:
https://doi.org/10.52383/itfcoaching.v26i76.161Keywords:
physical activity, youth brand, Net Generation, sport sampling, early specializationAbstract
The status of youth sport in the USA has been in a gradual downturn over the past decade which has resulted in kids not getting the appropriate amount of physical activity. The USTA has recently created Net Generation, a new youth brand, to join other Sporting National Governing Bodies in attracting and retaining more youth and to get them playing sports for a lifetime. Net Generation was created with an American (Athletic) Development Model in mind that conforms to seven participatory principles.
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Copyright (c) 2018 Craig Morris, Karl Davies

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