Net Generation: A generation of innovation
Keywords:physical activity, youth brand, Net Generation, sport sampling, early specialization
The status of youth sport in the USA has been in a gradual downturn over the past decade which has resulted in kids not getting the appropriate amount of physical activity. The USTA has recently created Net Generation, a new youth brand, to join other Sporting National Governing Bodies in attracting and retaining more youth and to get them playing sports for a lifetime. Net Generation was created with an American (Athletic) Development Model in mind that conforms to seven participatory principles.
Buszard, T., Farrow, D., & Westerbeek, H. (2017). Evaluation of the ITF Tennis Play and Stay Campaign since it's inception in 2007. London, UK: ITF Ltd.
Caine, D., Maffulli, N., & Caine, C. (2008) . Epidemiology of injury in child and adolescent sports: injury rates, risk factors, and prevention .Clinical Sports Medicine, 27, 19 - 50 https://doi.org/10.1016/j.csm.2007.10.008
Coté, J., Lidor, R., & Hackfort, D. (2009). ISSP Position Stand: To Sample or to Specialize? Seven Postulates About Youth Sport Activities that Lead to Continued Participation and Elite Performance. International Society of Sports Psychology. (ISSP). https://doi.org/10.1080/1612197X.2009.9671889
LaPrade, R.F., Agel, J., Baker, J., Brenner, J.S., Cordasco, F.A., Coté, J., Engebretsen, L., Feeley, B.T., Gould, D., Hainline, B., Hewett, T., Jayanthi, N., Kocher, M.S., Myer, G.D., Nissen, C.W., Philippon, M.J., & Provencher M.T. (2016). AOSSM early sport specialization consensus statement. Orthopaedic Journal of Sports Medicine, 4(4), 2325967116644241. https://doi.org/10.1177/2325967116644241
Malina R.M. (2010). Early sport specialization: roots, effectiveness, risks. Current Sports Medicine Representation, 9(6), 364-371. https://doi.org/10.1249/JSR.0b013e3181fe3166
The Aspen Institute. (2015). Sport for All Play for Life: A Playbook to get every kid in the game. Washington D.C.: The Aspen Institute.
Troiano, R.P., Berrigan, D., Dodd, K.W., Mâsse, L.C., Tilert, T., & McDowell M. (2010). Physical Activity in the United States Measured by Accelerometer. Journal of the American College of Sports Medicine, 40(1), 181-188. https://doi.org/10.1249/mss.0b013e31815a51b3
Vaeyens R., Gullich A., Warr C.R., & Philippaerts R. (2009). Talent identification and promotion programmes of Olympic athletes. Journal Sports Science, 27, 1367-1380. https://doi.org/10.1080/02640410903110974
Vierimaa, M., Bruner M.W., & Cote, Â., J. (2018). Positive youth development and observed athlete behavior in recreational sport. PLoS ONE 13(1): e0191936. https://doi.org/10.1371/journal.pone.0191936
How to Cite
Copyright (c) 2018 Craig Morris, Karl Davies
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License 4.0 that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.