The Business of Tennis: Promoting Tennis Programmes
DOI:
https://doi.org/10.52383/itfcoaching.v17i48.654Keywords:
Clubs, Federation, Promotion, Business, Marketing mixAbstract
The business of tennis involves understanding certain components of business. With an understanding of these business concepts they can be adapted to the game of tennis. The main objective for tennis clubs and federations is the overall promotion of tennis. For the tennis club it is a business incentive and for the federation to get more people playing tennis. Theoretical principles covered are AIDA and the 4 P’s of marketing mix.
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Published
2009-08-31
How to Cite
Van Wyk, J., & Davies , K. (2009). The Business of Tennis: Promoting Tennis Programmes. ITF Coaching & Sport Science Review, 17(48), 19–20. https://doi.org/10.52383/itfcoaching.v17i48.654
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Copyright (c) 2009 Janita Van Wyk, Karl Davies
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